Content design

Learn about UI content standards, voice and tone principles, and design assets.
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How content designers use the design system

Atlassian Design System (ADS) is the core framework that powers Atlassian app user interfaces. Most teams use the ADS foundation content guidelines alongside other global standards and team standards (for example, AI content standards).

There are other app-specific components developed by teams to use with ADS. These are documented in Atlaskit (for example, Confluence Editor).

Learn about Atlassian content guidelines

Atlassian Design System is the home of content standards for app interfaces.

Get started writing and designing UI content with these guidelines:

Content

Content

Follow content guidance on our voice and tone, language and grammar, inclusive language, Atlassian vocabulary, and date and time.

Follow content guidance for components

Write and design content for UIs with these content guidelines from the Atlassian Design System.

Browse some of the component usage guidelines:

  • Button: Let users know what will happen when a button triggers an event or action.
  • Form: Allows users to input information on a form.
  • Modal dialog: Display content that requires user interaction, in a layer above the page.

Access Figma libraries and brand assets

Discover Atlassian’s guidelines for documentation

Atlassian Design System has standards and guidelines for UI copy in Atlassian apps. Other Atlassian teams maintain the technical and support documentation standards.

Training courses for Atlassians

Get started with Absorb courses about Figma, the design system, and accessible content design.

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