Content
Content guidance covers our voice and tone, and the mechanics of grammar and style. We use clear, concise, and conversational language to craft messages teams need to get them to where they need to go.
Content guidelines for everyone to use
Content is at the heart of quality interfaces and apps. We need good content to get anything done. Without it, we're stuck achieving even the simplest task.
This is why our content guidelines and standards are for everyone to use, not just people with “writer” or “content designer” in their job title.
These guidelines are designed to help you write product and app UI copy.