Content
Content covers voice and tone, style, grammar, and punctuation. Craft clear, concise, and conversational language to help teams get where they need to go.
Content guidelines for everyone
Content is at the heart of quality interfaces and apps. We need good content to get things done. Without it, even simple tasks become impossible.
That's why our content guidelines and standards are for everyone to use, not just people with “writer” or “content designer” in their job title. These guidelines are designed to help anyone write app UI copy.