Design, develop, deliver
Use Atlassian’s end-to-end design language to create simple, intuitive and beautiful experiences.
Brand
Our brand reflects who we are and how we want our users to feel when they use our products.
Explore our brandMission
Our mission is to unleash the potential in every team.Personality
Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values.Promise
Our promise is that our tools and practices will help teams work better together in an agile, open, and scalable way.Foundations
Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences.
Explore our foundationsColor
Color distinguishes our brand and helps us create consistent experiences across products.Iconography
Icons are visual representations of commands, devices, directories, or common actions.Typography
Typography is our system of fonts. Each font conveys the appropriate sentiment to assist our users through each stage of their journey.Content
Our content guidance covers our voice and tone, and the mechanics of our grammar and style.
Explore content guidanceLanguage and grammar
Use conventions to make your writing clear, consistent, and localizable.Vocabulary
A list of words that are defined in terms of how we use them at Atlassian.Writing style
The Atlassian writing style reflects our core company values, company mission, design principles, and our voice and tone.Resources
A collection of tools, kits, plugins and guides to help simplify the creation process for our users.