Design, develop, deliver
Use Atlassian’s end-to-end design language to create simple, intuitive and beautiful experiences.
Our brand reflects who we are and how we want our users to feel when they use our products.Explore our brand
MissionOur mission is to unleash the potential in every team.
PersonalityOur personality describes the tone we use for external communications. It should be expressed as an embodiment of our values.
PromiseOur promise is that our tools and practices will help teams work better together in an agile, open, and scalable way.
Foundations are the visual elements needed to create engaging layouts and end-to-end user experiences.Explore our foundations
ColorColor distinguishes our brand and helps us create consistent experiences across products.
IconographyIcons are visual representations of commands, devices, directories, or common actions.
TypographyTypography is our system of fonts. Each font conveys the appropriate sentiment to assist our users through each stage of their journey.
Our content guidance covers our voice and tone, and the mechanics of our grammar and style.Explore content guidance
Language and grammarUse conventions to make your writing clear, consistent, and localizable.
VocabularyA list of words that are defined in terms of how we use them at Atlassian.
Writing styleThe Atlassian writing style reflects our core company values, company mission, design principles, and our voice and tone.
A collection of tools, kits, plugins and guides to help simplify the creation process for our users.