Our brand reflects who we are and how we want our users to feel when they use our products. It’s the unique combination of our mission and values, and principles that drive our promise to unleash the potential of every team.


Our mission is to unleash the potential in every team.


Our personality describes the tone we use for external communications. It should be expressed as an embodiment of our values.


Our promise is that our tools and practices will help teams work better together in an agile, open, and scalable way.


Our values reflect the spirit with which an Atlassian works to fulfill our promise.